Simply put, structured data is your chance to tell search engines how you want your search results to appear. An in-depth keyword analysis can help you uncover those valuable keywords. By taking a close look at the keywords your competitors rely on and the ones they may be missing, you can expand your list of keywords with new opportunities. What’s more, SE Ranking integrates with Google Analytics and Google Search Console so that you can see all the essential data from each tool on a single interface. The tool also allows you to export ranking data in XLSX or CSV file formats for your convenience.
You can compare current and past audits, review an audit stat dashboard, and even track issue types and resolutions over time on a full-size line chart. SE Ranking has had a consistent presence on my SEO tool roundups because I’m always impressed by the bang they give you for your proverbial buck. Starting at less than half the price of premium SEO suites, it packs a veritable ton of features into its user-friendly interface, including a strong audit tool. Websites with years of content, tons of product pages, or auto-generated pages could easily have thousands upon thousands of pages. That means the 500 URL crawl limit could indeed be pretty limiting, but that’s actually pretty generous among free plans (Semrush’s, for example, maxes out at 100). If you want downloadable reports on your metrics, you’ll have to upgrade to the (still reasonably priced) White Label tier, which also gives you access to white-label reporting in 15 languages.
Get a comprehensive website SEO audit and boost your website’s performance!
The Search Atlas Site Explorer Tool’s keywords tab helps you identify the organic keywords your website ranks for, along with key metrics such as organic traffic and traffic cost. To benchmark against competitors, start by identifying your top SEO competitors using tools like the Search Atlas Site Explorer Tool, focusing on those ranking for the same target keywords. Compare their domain metrics, top-performing pages, and backlink profiles to assess strengths and weaknesses.
Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out.
Bookmark this SEO Audit Tool?
Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy. Auditing structured data makes sure that the markup is correctly implemented, error-free, and aligned with Google’s guidelines. Faulty or incomplete structured data can prevent a site from appearing in enhanced search results such as featured snippets, carousels, or product listings. Auditing structured data helps you improve the chance of gaining greater SEO Anomaly visibility, higher click-through rates, and improved relevance in search engine results pages (SERPs). Additionally, assess originality by running the content through a plagiarism checker to rule out duplication.
- Page rendering refers to how a browser processes and displays the content and elements of a webpage, including HTML, CSS, JavaScript, and other resources.
- To be clear, this is typically a minor issue and one you needn’t lose a lot of sleep over.
- SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.
- An audit should present everything in plain language that is easy for business owners to understand.
- But in reality, it’s often completely different websites that they’re competing against in the SERPs.
Step 3. Checking technical on-page elements
For a comprehensive view, Google Search Console offers insights on indexation levels, including a section for Excluded assets, indicating pages deemed unworthy of indexing. Additionally, the Mobile Friendly Testing tool is known to behave as Google’s headless browser, executing the page’s JavaScript and rendering the page. This is a great SEO tool to test if anything is stopping Google from accessing the content. Run a site crawl with JavaScript enabled to render pages exactly as they would appear in the browser. In doing so, you’ll evaluate issues Google might encounter when rendering your pages with their JavaScript crawling capabilities. Rendering involves how Google views and displays your page’s content and code.
Comments